In June 2021, Kay & Burton welcomed Mitchell Armstrong – an experienced strategic, sales and operations specialist – into the role of Chief Commercial Officer.

Mitch’s work history is a very interesting and multi-faceted one. Prior to arriving at Kay & Burton, he learned the ropes of the real estate industry as the Sales Director, Victoria and Tasmania, at after having transitioned from the medical/pharmaceutical industry. For nearly three years, Mitch worked in the Royal Australian College of General Practitioners (RACGP) team as Chief Operating Officer of a technology enterprise launched in 2011 called RACGP Oxygen. His primary responsibility was to identify strategic partners to deliver innovative clinical, technological, consumer and business products and services to support general practice and improved health outcomes.

As well, Mitch served as the National Marketing and Business Development Manager – a role for which he led the National Marketing, QI&CPD and Business Development teams at RACGP – and as the National Manager, Business Development, having identified new commercial partnership opportunities, managed the CRM database (33,000+ members), and led the digital media sales team. Prior to his time with RACGP, Mitch amassed an impressive 12+ years’ experience at Servier Laboratories, working in multiple capacities such as Senior Product Manager (Digital Marketing, Market Access), as a Hospital Representative and a GP Representative.

The result of such varied and extensive work experience is a dynamic skill set that includes, among others, marketing strategy, sales effectiveness, sales operations, product launch and market access.

Mitch is a proud father of three and a keen cycling enthusiast, a passion that has resulted in him being the Co-Founder and Managing Director of The Art of Cycling, a cycling fitness studio focused on engaging the motivated and unmotivated to reach their fitness potential.


South Yarra

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