Montebello Emporium

Located at the rear of 596 Burke Road, Camberwell, is a store that offers the next level of retail experience in Australia. Montebello Emporium showcases an inspiring and curated collection of gorgeous fashion, accessories and home décor products sourced both locally and internationally. By focussing on everyday luxury and exceptional service, Montebello Emporium delivers customers a dynamic and memorable retail experience via its brick-and-mortar and online platforms. Ever-changing product lines combined with vibrant visual merchandising provide a dizzily exciting feast for the eyes, the ears, the nose and the skin. In other words, prepare yourself for a rich and rewarding journey through the realm of pure sensuality. Throughout 10 years of operation, Montebello Emporium continues to have its finger on the pulse of its clientele and to present a stimulating and delightful collection of fashion, accessories and home décor products – from dresses, blouses and knitwear to scarves, hats and belts, even candles, perfumes, artwork and prints. The following deep dives into two of the emporium’s cherished brands provide a clear illustration of the careful, considered and thoughtful approach taken to create its dynamic product range.

A fresh, new arrival to Montebello Emporium’s in-store and online catalogues is the clothing brand The Dreamer Label. Built around the allure and appreciation of simplicity, The Dreamer Label works within a streamlined aesthetic to create refined, yet casual, pieces. It cultivates the beauty of clean lines and classic silhouettes and takes inspiration from nature, modernist art and architecture and abstract geometric forms. A delicate balance is sought between the strong and the soft but also between the linear and the organic. The tension between these opposites is enhanced by the use of natural fabrics, like finest silk, cashmere, linen, hemp and organic cotton. Prints integrating geometric patterns and overlaid, collaged patterns result in collections that are simultaneously modern and timeless and in styles that remain graceful, feminine and exciting. The all-compassing spirit of The Dreamer Label is based on the notion of a dream as the representation and manifestation of a personal vision. Ultimately, the brand is a “response to the idea that we create an image of ourselves and the world around us, inviting us to indulge our own dreams and encouraging us to slip into reverie”. Be courageous and create your own fashion and lifestyle reality through a conversation with the Cecile Juno hemp blouse, the Cecile Shoreline hemp blouse, the Mara linen ankle dress and/or the Mara paisley hemp dress.

Established in 1926 and named after John-Honoré Fragonard, the famous French painter and printmaker who was born in the perfume capital of Grasse, behold Fragonard Parfumeur! Foundationally, the House of Fragonard embodies the history and essence of fine French fragrance. Of particular note, as well, is the fact that the perfumery remains family run to this day. Fragonard’s gift to the olfactorily appreciative is an extensive offering of prestige perfumes, balms, creams, lotions, candles and room diffusers – all presented in luxurious bottles and artful, opulent packaging. Quite frankly, once you see it, you will never forget it. Each and every delicate, fragrant Fragonard creation is instilled with that particular, evocative French style – the “je ne sais quoi” of “Frenchness”, perhaps – the world has come to admire, love and adore. In fact, when one thinks of world-renowned perfume brands, the House of Fragonard very much deserves to be considered. It is a nearly 100-year-old purveyor of fragrances that range from the classic to the contemporary. Come to think of it, like The Dream Label and many of the other brands championed by Montebello Emporium, Fragonard Parfumeur is wholesome. This wholesomeness lends itself to an unsurpassed degree of versatility capable of an appropriate match to life’s many and varied situations.