Tiffany Treloar is a Melbourne-based contemporary fashion designer who, quite simply, creates beautiful clothes for real women. Interestingly, her vocational choice was by no means random. As a matter of fact, one could argue that Treloar entered the world with the textile and clothing industry already coursing through her veins. At the mere age of 10, she was the proud recipient of a sewing machine, a gift given by her mother, Prue Acton. This proved to be an auspicious moment in the young girl’s life. By 18, Treloar was working within her mother’s company, learning a comprehensive skill set that included pattern making, product management and fabric coordination and buying. Upon this basic and strong foundation, the budding entrepreneur then sharpened her business acumen within the corporate wardrobe division of father Mike Treloar’s clothing business. It was during this time that Tiffany recognised the infinite potential for clothing design inherent in the introduction of computer-generated design and digital printing. Harnessing this new technology, her industry experience expanded as a freelancer and Treloar experienced some unexpected success through the sale of her own textile designs in the United States and Europe. The momentum was building. As these textile sales continued to increase, a niche market was identified, one which beckoned high-quality and timeless feminine garments featuring vibrant prints. At this point, in 1999, inspiration arose and Treloar’s eponymous fashion label was born.

In the beginning, digitally printed textiles were created as a precursor to a maiden range of T-shirts. Digital printing is a solidly sustainable process and has become a signature within all of Treloar’s collections. This, coupled with an inspiration that could be described as “nature-centric”, results in biannual ranges of unique garments and accessories. Not surprisingly, it is this high esteem in which nature is held that motivated Treloar to fully synergise her environmental values and her work, resulting in a commitment to promote more sound ways of living and working. Hence, a new sustainable collection called PROJECT 332 was produced under the general brand umbrella. 2012 ushered in the launch of a successful range of scarves, and current new projects include homewares and a more diversified range of accessories. These new products are opportunities for Treloar to apply the favoured digital-printing techniques and her uncanny eye for colour to a wider scope of textiles. In the end, however, this burgeoning array of homewares and accessories is imbued with the same characteristics as the clothing – simultaneously practical, quirky and beautiful. Be it a dress, a tote bag, a cushion or a versatile vinyl box, all pieces in the Tiffany Treloar collection exude a sense of fun and light-heartedness. Needless to say, this is rather rare – and, thus, most refreshing –in the fashion industry. It is also very much worth noting that each and every garment is designed and manufactured right here in Melbourne. Again, this is rather rare and something that should be enthusiastically and appreciatively supported.

In addition to her signature designs, the Tiffany Treloar boutiques – located at 268 Flinders Lane in the CBD and Level 2/110-122 Wattletree Road in Malvern Central – stock a variety of local and international labels. These labels include, but are not limited to, Australia’s own Akira Isogawa, Dora Haralambaki, Lorena Laing and NEÓ. Born in Japan and having immigrated to Sydney in 1986, Akira Isogawa is one of the country’s most distinctive and respected contemporary designers. He draws upon traditional Japanese textiles and reinterprets them for the local attitude and environment. Dora Haralambaki is a Greek jeweler who produces hand-cut, hand-painted shapes and then works them into a striking array of necklaces and earrings. If alpaca tickles your fancy, particularly during these chilly winter months, then Lorena Laing’s line of locally designed and manufactured cardigans, hoodies, wraps and sweaters – in bright, colourful prints – will surely put a smile on your face. Finally, the Roman label NEÓ, founded in 2000 and overseen by the creative prowess of Rosanna Contadini, offers handmade neoprene thread necklaces that result from traditional weaving and hand-knotting techniques. Taken as a whole, this eclectic mix of local and international designers provides the perfect complement to the world of Tiffany Treloar – fun, light-hearted, playful, beautiful and utilitarian, garments and accessories that are intended to be enjoyed and appreciated well into the future. 

Tiffany Treloar

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Tiffany Treloar

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Tiffany Treloar

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