Why people, companies are moving to Melbourne.

More people, taller buildings, new jobs. Melbourne is continuing to grow. After a decade with the fastest annual population growth of any Australian city, it’s now a thriving metropolis of over 4.6 million people. By 2030, Melbourne is likely to be Australia’s largest city. In 2016, Victoria welcomed 68,000 new migrants — mostly from China and India. The state is forecast to take another 2.7 million new citizens by 2051.

Source: invest.vic.gov.au

Melbourne is also on track to have Australia's tallest skyline. More than 100 skyscrapers over 100 metres, are either planned, or being constructed. With around a third more land than Sydney inside the CBD’s 3.5 km radius, there’s plenty more space to develop. Major infrastructure projects are happening, including Metro Tunnel, and the proposed Queen Victoria Market precinct renewal.

Little wonder, in 2017, Economist Magazine named Melbourne the world's most liveable city for the seventh year — just pipping Vienna — with perfect scores across education, health care and infrastructure. Our world leading universities, hospitals, iconic sporting venues and excellent public transport clearly have broad appeal. Australia’s biggest companies are among the impressed.

After 179 years in Sydney, David Jones is uprooting its head office and moving to a new purpose-built corporate campus in Melbourne, creating 600 new jobs in the process. National retailer Target has also caught the bug and is moving its national headquarters to Melbourne's western suburbs. They’ll join giants like BHP Billiton, Computershare, ANZ, CSL, NAB and Telstra; signalling the rise of Melbourne over Sydney as a preferred HQ.

But some believe every rose has its thorn… In 2016, Sydney fell out of the Economist’s top ten; due to factors including congestion, the spiralling cost of living and the threat of terror. Need we say more?

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