In an era where the law of interdependence has demanded consideration from the collective psyche, citizens of the world are becoming more and more aware that the choices they make impact not only on an individual level but on a global level, as well. People often ask, “What can I do to make a difference?” It is very easy to make a constructive difference. Consider an experience with which we all possess considerable breadth and depth – consumerism. Which one describes you? Are you a conscious consumer, or are you an unconscious consumer? These questions are particularly relevant in how we choose to spend our money to support the clothing and fashion industries. More and more, the reality of throwaway fashion has dominated the retail clothing space, a space in which spending less, buying more and poor quality has prevailed. This is the world of the unconscious consumer. If, however, you are a conscious consumer who realises how you spend your money matters, then do yourself a favour, clear your calendar and wait not a moment longer to visit Salt Clothing in Brighton.

Located at 93 Church Street, Brighton, Salt is a luxury fashion boutique that consciously seeks out and selects the best available in women’s fashion, clothing and accessories and showcases an array of leading designers from Australia, New Zealand and around the world. Established in 1999, Salt initially commenced as a sister store to Rock, a local cornerstone boutique that provided the Bayside area with style and fashion since 1988. Flash to 2014, when Rock and Salt merged, culminating in one of the longest-standing multi-brand boutiques in the whole of Australia. Impressive, no? Enter conscious consumerism. Owners Emma and Amanda pride themselves on emphasising quality and longevity. They boast an ever-evolving edit of personally inspirational designers and a “curation of timeless pieces”. Because Emma and Amanda realise and appreciate the importance of return customers and new customers, alike, Salt provides an impeccably high level of personal service via a fantastically knowledgeable and extremely helpful staff.

So, what treasures await your arrival at this bastion of eco-friendly style and fashion? Among the astonishing 40 different designers on offer at Salt Clothing, some of the standouts include Matteau, Reliquia, Bassike, Deadly Ponies, Camilla and Marc, Le Stripe, P.E Nation and Anine Bing, to name but a few. Embracing the spirit and ethos of all things Salt, Matteau’s offerings are described as “simple, considered and timeless designs that transcend trends and seasons, with the intent they will last a lifetime”. Bassike, one of Australia’s leading fashion brands, strives to create “luxurious, wearable everyday pieces”. Furthermore, Bassike recognises the vital importance of supporting the local garment industry. As such, their Organic Jersey and Mainline collections are produced locally in Australia. To reiterate, Salt is not about the quick fix. Rather, Salt specialises in garments whose purposes are enjoyment and appreciation from season to season, from year to year, with no regard for the average throwaway-fashion mentality.

Of course, beautiful clothes deserve and demand beautiful accessories. Not surprisingly, Salt Clothing offers an eclectic variety of stylish bags and bag straps, wallets, jewellery, belts, scarves and lastly, but most definitely not leastly, footwear. The bespoke collection of sneakers, sandals, flats and boots will assure sure-footedness as you navigate Melbourne’s urban terrain on your day-to-day adventures. Hence, whether you seek that perfect accompaniment to an afternoon on the beach or to an evening of drinking and dining, Salt accessories address each and every detail of your sartorial imagination.

Become a conscious consumer and support Salt Clothing in Church Street, Brighton. 2020 has not been kind to the retail industry, so now more than ever, where and how you spend your money is of the utmost importance. Treat yourself to the impressive array of Salt’s quality and longevity-minded clothing and accessories. Accent your life with a collection of beautiful items that suit daughters, mothers and grandmothers, alike. Make Salt a generational experience. Feel confident that you are supporting a local business that realises the importance of global interdependence. Know that by supporting Salt, you are making a constructive difference.  

Deadly Ponies

Founded in 2005 by Liam Bowden & Steven Boyd, Deadly Ponies is a New Zealand-based luxury leather accessories brand with a proclivity for sumptuous design.

Shop Deadly Ponies


Reliquia's collection is heavily inspired by vintage accessories - pieces you might borrow from your grandmother's jewellery box and not take off for months to come.

Shop Reliquia


Founded in 2006 by Deborah Sams and Mary Lou Ryan, Bassike is one of Australia's leading fashion brands. With an emphasis on luxurious, wearable everyday pieces, Bassike is proud to support local industry by producing their organic jersey and mainline collections locally in Australia.

Shop Bassike
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