“I had no hesitation in calling Oliver when we decided to put our home on the market - I didn’t even talk to other agents because I had the utmost confidence in him and his team.”
Kay & Burton Client

A case study in the successful property marketing of 15 Landen Place, Toorak, c/o Kay & Burton Partner Oliver Booth

The Property 

Nestled in a picture-perfect, exclusive cul-de-sac is the quintessential Toorak family home known as 15 Landen Place. The four-bedroom, two-bathroom Neo Georgian residence, built circa 1938, had been in the same family for more than four decades. It delivered style, sophistication and prestige together with leafy views and outdoor entertaining close to Toorak Village, leading schools, Yarra River parklands, transport and easy access to the Monash Freeway. The property had undergone various renovations and updates over the years but retained its classic charm and stately proportions.

“It was absolutely pristine and so beautifully presented,” Kay & Burton Partner Oliver Booth said. “Because of its street appeal and the rarity of its court location, we ensured the property received the exposure it deserved.”

The Campaign

Print advertising played a pivotal role in showcasing the property, with full-page ads placed in the Domain magazine (distributed through Saturday’s The Age and The Australian Financial Review). Ads were also placed in the Stonnington and Boroondara Domain Review across the property’s traditional four-week campaign. Print advertising was combined with digital real estate portals (realestate.com.au and domain.com.au) as well as amplification across Kay & Burton website, EDMs and social media channels.

The Buzz

The home gained instant attention, with more than 20 groups attending the first open for inspection. The EOI campaign commenced on 19 March with the sale inked by 7 April at the top end of the property’s price guide.

The Purchasers

The property offered a rare opportunity to break into a prized Toorak area at a price below the suburb’s four-bedroom median house price of $5.6 million (according to Domain data). So, it was no surprise a young family quickly seized the chance to set down new roots in their dream locale.

15 Landen Place, Toorak

15 Landen Place, Toorak

The Vendor

After calling the grand residence home for almost 45 years, the vendor knew it was time to downsize. She had Oliver Booth referred to her by a friend and sought an appraisal six months before coming to her decision to sell. “I instantly liked Oliver – he had such wonderful energy and was very astute,” she said. “I had no hesitation in calling Oliver when we decided to put our home on the market - I didn’t even talk to other agents because I had the utmost confidence in him and his team – Nicky Rowe and Marisa Loiacono.”

“I’ve had a lot of dealings with real estate agents over the years and was immediately impressed with his professionalism, integrity, attention to detail, and genuine and supportive nature,” the vendor said. “He related so well with me – so much so that we became friends.”

The top three things according to the vendor:

“It’s hard to narrow it down to three things because Oliver and Nicky were the overall package,” she said.

  1. They kept me well informed after each inspection and there was regular contact as to the progress.
  2. Not only did they negotiate satisfactory terms with the new owners but also helped me negotiate my new purchase.
  3. I was impressed with their obvious integrity and knowledge of the current market

“I wouldn’t hesitate to recommend Oliver and his team – in fact, I already have many times.”

For advice regarding your property, contact Oliver Booth on 0413 975 723 or via obooth@kayburton.com.au

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