"Gowan had a level of honesty and was extremely straightforward from the time we met him"
Alain, Kay & Burton Client

A case study in the successful property marketing of 109 Manning Road, Malvern East c/o Kay & Burton Director Gowan Stubbings.

Property

A large contemporary family home in a premier street in East Malvern attracted 140 people through its doors. Given the many period homes on the Gascoigne Estate, it was most likely that this contemporary house, designed by Noxon Giffen, would attract interest not only from buyers but also architectural buffs. Completed 10 years ago, the two-storey, five-bedroom house, clad in Corten steel, benefits from a north-facing rear garden and a generous plot (772 square metres). The owners travelled to central Australia 35 years ago with their architect, Justin Noxon, who was a university friend, and those memories were revisited by the vendors when it was time to build their new family home. Complete with a lap pool set in native gardens, this home includes fluid open plan living spaces that lead to a covered terrace, ideal for alfresco dining. The six-metre void above the dining area also appealed to prospective buyers.

The owner’s experience of travelling to the outback 35 years ago with the architect, and the rich ochre colours they discovered in the Northern Territory, certainly conveyed the ideas behind some of the material choices, such as the Corten steel. The property’s location near schools, shops and public transport, also appealed to potential buyers, as did the many nearby parks.

Campaign

The first open for inspection was on 21 November and there was a full campaign including four Saturday openings. Online advertisements with Domain.com.au along with Realestate.com.au were used by Kay & Burton, together with Kay & Burton’s own contact lists to attract potential buyers. “It can be an emotional time for people selling their own homes as well as those coming to see the place. We try and make everyone feel comfortable,” says Stubbings, who sees the ability to communicate as being one of the most important ways of making the experience enjoyable, rather than stressful. “We certainly don’t hold back when it comes to providing the owners with information: what the potential buyers like, what they dislike and who they are. We work for the vendors and have their interests at heart,” he adds.

Days on the Market

The Malvern East property was on the market from 21st November and sold at auction on 12 December, with five interested parties, primarily from those already living in the neighbourhood, expressing interest prior to the auction.

The Buzz

The house was beautifully presented and the original estimate given was between $3,600,000 and $3,900,000. However, while the five interested parties turned up on auction day, there were two who fought it out, with the final sale reaching $4,545,000 after the initial vendor bid of $3,800,000. The two interested parties pushed this price upwards in $25,000 increments in rapid succession over just four minutes.

The Purchasers

The property was purchased by a couple with two young children who literally lived 150 metres away. They were obviously familiar with the house and the benefits of living on the Gascoigne Estate.

109 Manning Road, Malvern East

109 Manning Road, Malvern East

109 Manning Road, Malvern East

109 Manning Road, Malvern East

The Vendors

Alain and his wife Eva had been living in the house for over 10 years, but with their children starting to leave home, they decided they needed something smaller. “We interviewed two agents (including Kay & Burton) and they couldn’t have been more different. The other agent had a homey feel in his demeanour, but we could see he wouldn’t achieve the right outcome. Gowan had a level of honesty and was extremely straightforward from the time we met him, and he was clear on what could be achieved,” says Alain. “We had seen Gowan auction a couple of properties and he has this confidence, but measured,” he adds.

Experience

Selling a house can prove challenging if things slip up. In the case of Alain and Eva’s property, they had just sold an antique dining table and were replacing this with a contemporary one in time for the first open for inspection. At 3pm the day before the first Saturday inspection, they received a call that the dining table would not be coming. “These things can unsettle you. But Gowan quickly organised a dining table from another supplier and it was delivered at 6pm on that day,” says Alain. “It was a good start!” adds Alain, who appreciated the way ‘things just happened’ to allow for a smooth experience.

The realised price also delighted the couple, “well exceeding our expectations”.

Top 3 Things

  1. Gowan provided us with realistic expectations from the outset in terms of the price we could expect at auction.
  2. We appreciated his honesty and keeping us up-to-date with every inspection.
  3. Gowan made the process feel relatively simple and had this approach of taking care of everything, which he did. All the i’s were dotted and t’s crossed which allowed us to feel calm and far from anxious.

 

For advice regarding your property, contact Gowan Stubbings on 0412 269 999 or via gstubbings@kayburton.com.au

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